About Wine Cellar

About Us

Who are we?

Wine Cellar is South Africa's finest online wine merchant, delivering fine wine throughout South Africa. We specialise in sourcing fine local and international wines and have specialised wine storage facilities in Observatory and Maitland, Cape Town. We regularly host benchmark wine tastings in Cape Town, Johannesburg and Stellenbosch, including our fun and much-loved Young Guns™ event. Be sure to check out our tasting schedule.

Our team includes the most knowledgeable people in the wine industry and we're always happy to provide personal recommendations, whether you’re a newbie, a seasoned taster or somewhere in between. The team is led by wine aficionado Roland Peens and our passionate staff hold decades of fine wine experience. You can meet Roland and the rest of our team here.

Where it all began...


David Brice started drinking and collecting wines while studying for a chemical engineering degree at UCT. During this time, Richard Burnett, a born and bred Yorkshire man, was leaving the UK for Australia where he would live for 6 years before moving to South Africa.


David met Richard in Cape Town while looking for better cellaring conditions for his growing wine collection. Together, they started the ‘Wine Cellar Club’.


Richard and David transformed the club into a business in December 2000 and Wine Cellar was founded. They began importing European wines into Cape Town, whilst offering specialised wine storage at our cellars in Observatory. David also offered Bordeaux 2002 en-primeur for the first time – in conjunction with London broker Paul Hoar of Vintage Holdings.


In November 2005, David and Richard hired Roland to manage the business and the rest is, as they say, history...